Email Marketing - An Introduction
E-mail marketing is a digital promotional technique whereby messages or contents are delivered to specific consumers through their email inboxes. It is also used as an effective means of communicating with consumers, fosters the development of relations, and sells products. Segmental and individualized messages aim at sending relevant messages to clients in face and name helping in building corporate images and loyalty.
Holding has several types of e-mail marketing to their audience including newsletters, special offers, product and service news, and events invitations. Also, it is cheap and quantifiable; marketers can monitor the Open Rates CR, CTR, and Conversion Rates which help in the real-time adjustment of marketing strategies.
It further points at assisting various marketing channels to be woven into a single, coherent, and effective marketing strategy. Undoubtedly, the principle of e-mail marketing remains relevant to date being a pivotal element for any business to stay interconnected with the audience in an attempt to fulfill its marketing objectives.
Digital Marketing Classes, a leading digital marketing institute offers 100% practical and Advance Digital Marketing Course in Jaipur.
Course Modules
- Define Objectives
- Audience Segmentation
- Content Calendar
- Compliance
- Integration
- Subject Line
- Personalization
- Engaging Content
- Visuals
- Call to Action
- Responsive Design
- Consistent Branding
- Clear Structure
- Readable Fonts
- Load Time
- Send Time Optimization
- Email Frequency
- A/B Testing
- Segmentation
- Automation
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A details overview of the course, including key topics, objectives, and module sequence.
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