Digital Marketing Course in Jaipur

Course Name – Digital Marketing Course                                 

Duration – 3 Months

Digital Marketing – An Introduction

Digital marketing is also online marketing. You must have heard these words in many places before today, but you may be unaware of this process. Digital marketing is a modern way of marketing your products, services, website, or any type of store, that is, to connect more and more people with you. You reach your services to people from different online platforms with the help of the internet using electronic equipment like laptops, computers, mobile, etc.

In olden times people used to give advertisements in newspapers, pamphlets, and television to develop their business more but in today’s digital world people have changed their way of marketing. Because the use of electronic devices has increased a lot in this era, people have made such devices a way for the growth of their businesses. In digital marketing, online platforms such as Google, Facebook, Instagram, YouTube, WhatsApp, email, etc. are used for marketing any business. Ever since digital platform marketing has become a part of people’s lives, people have changed the way they live their lives.

Don’t get left behind in the digital age. Advance your marketing skills at the Digital Marketing Training course at the Digital Computer Classes.

Digital Marketing Course Information & Topics (Modules) for Beginners

This is a course developed by the leading and renowned Digital Marketing Institute. They aim to create a digital marketing specialist and also ensure that you attend high-quality digital marketing training or prepare to run your digital marketing projects. It is aimed at teaching you the skills required for Google Digital Marketing Certification as well as gaining hands-on experience in delivering successful campaigns through implementation.

The objective of such a course is SEO Digital Marketing and Social Media Marketing course to provide you with practical training with specific digital marketing training. Through this renowned digital marketing institute Google Digital Marketing Certificate Program, you will be taught OMCA, Google Analytics, Google AdWords, Facebook Ads, and YouTube Ads Like training for credential tests. 

30+ Digital Marketing Modules

Information about more than 30+ Models has been given on this, which are as follows –

Digital marketing overview

• What is digital marketing?
• who can do a digital marketing course?
• what are the benefits of a digital marketing course?
• why choose a digital marketing course?
• what is the scope of the digital marketing course?
• what do we learn in the digital marketing course?

 Website Planning & Creation

• Types of websites
• Essentials of a website
• Planning a website
• Professional appearance
• Difference between dynamic & static website
• What is web designing in digital marketing?
• Domain
• Hosting/Server

Content Writing

Content writing means giving necessary and detailed information related to any subject by writing. There are different types of content writing. Content writing includes writing blogs, writing scripts for podcasts, writing for YouTube, writing articles for newspapers or magazines, etc.

• What is content writing?
• What does a content writer do?
• How do I start content writing?
• What skills are required for content writing?
• Which field is best for content writing?
• Standard format of Content writing as per Google Algorithm

Search Engine Optimization (SEO)

Search Engine Optimization is the most important part of digital marketing. SEO is a technique using which any type of website, post, or page is brought to the top by ranking it on the top page of any search engine (Google, Yahoo, Bing, Baidu, etc.) on some selected keywords. The main use of SEO is to bring organic traffic or visitors to a website or page.

• What is SEO?
• How do search engines work?
• How to create an SEO Strategy for your business?
• Off-page and on-page optimization
• Content optimization & planning
• Keywords optimization
• titles & Meta tags creation
• Internal & external linking
• What are backlinks?
• What are domain authority and page authority?
• How to increase page rank?
• Preparing SEO reports

ON PAGE SEO

The work done to rank any website page, article, or blog in the search engine through SEO activities and techniques is called On-Page SEO. There are many such works in this, only after which the blog or pages are ranked on the top page of Google. A lot of activities are done in this which are as follows –

• Integrate Relevant Keywords into Your Pages
• Optimize Your Title, Tag, and Meta Description
• Create User-Friendly Content
• Optimize Images
• Create an Image Alt Text
• Create Tags/Labels
• Optimize Your URLs
• Update Location
• Use Internal Links or External Links on Your Page
• Improve Site Load Time
• Update keywords according to Keyword Density
• Check Keyword Spamming Score
• Check Site Page Speed 

OFF-PAGE SEO 

The technique in which all the activity of SEO is performed outside its site means on another site and this which the ranking of our website increases in Search Engine Result Page. It is called Off Page SEO. The activities carried out in this process are –

• Create BlogSpot
• Blog commenting
• RSS Submission
• Creating Shareable Content
• Social Bookmarking
• Image Submission
• Infographic Submission
• Article Submission
• Question and Answer Write
• Pdf Submission
• Video Submission
• Classified ads
• Guest blogging
• Web 2.0 Submission
• Forum Submission
• Do Follow Sites Submission
• Not Follow Sites Submission
• Generating backlinks through all other SEO Off Page activities

Social Media Optimization (SMO)

Social media course is also a part of digital marketing social media optimization is such a technique, using which we use social media platforms to make our business read more and more people. in this process, accounts or pages are created on social media platforms and posting and, and everything like setting up campaigns, and preparing a plan by analyzing visitor’s data is taught in detail.

• What is social media marketing?
• Benefits of social media marketing
• Social media marketing statistics
• Social media marketing strategy
• Creating your social media marketing plan
• The best social media marketing platforms 

Platform of social media

• Facebook
• Instagram
• Twitter
• LinkedIn
• Pinterest
• Tumblr

Google Tools

Google tools or apps are products and services operated by Google and owned by Google. Which are made for use by people all over the world. They manufacture equipment for both personal and business use, providing a wide range of solutions to people’s problems.

• What are Google tools?
• How to use Google tools?
• What are the Google tools used for digital marketing?
• where to get google tools?

Google Business Profile Manager

Google Business Profile is such a tool that everyone can easily use. With its help, people can make their business, shop, home or any place have an online presence on Google’s map. With its help, customers can easily find your business.

Google Search Console

One of the google tools is Google Search Console, with the help of this you can bring all the pages of your site to live google and also monitor the performance of your website. In addition, it can also help you resolve many issues with your site’s visibility on Google search pages. Search Coe helps you understand how Google crawlers or robots see your site. Along with this, you can improve your site to show it in the search engine results.

Google Analytics

Google Analytics plays a special role in helping your website reach more people. It collects visitor data from your websites and applications and generates a report. These reports give important information for the development of your business. According to the data of this tool, you prepare a business strategy.

Google AdWords

Google Ads is a platform of Google’s online advertising program. Through this, you can reach people at the right time by creating online advertisements related to your business, which increases people’s interest in your products and services. According to the category of your website, you can install vibration on this platform. You have the following types of campaigning on this tool –

• Search Campaigning – reach customers interested in your product or service with text ads
• Display Campaigning – run different kinds of ads across the web
• Shopping Campaigning- promote your products with shopping ads
• Video Campaigning – reach and engage viewers on YouTube and across the web
• Discovery Campaigning – run ads on YouTube, Gmail discover, and more
• Call Campaigning – Call campaigns to allow you to focus on getting more calls straight from your ads.
• Sales Campaigning – a plan that includes the advertising, events, and activities that a company will use to make customers want to buy a product.
• Leads Campaigning – The process of capturing and generating interest in a service or product for the purpose of developing leads.

Google AdSense

AdSense website easy way to earn money at no cost to you by showing ads at the top of your online content or web websites. With AdSense, you can show engaging ads to your site visitors. Even the ads are customized, so that they look engaging and interesting to the people on your site.

E-commerce Marketing

Creating accounts on, international and domestic e-commerce websites, creating campaigns with a complete strategy, and preparing e-commerce strategies by observing all the data is part of

e-commerce marketing.

• What is eCommerce?
• Creating an eCommerce website
• Creating an account on an e-commerce website
• What is the right way to do SEO for an eCommerce website?

We will provide practical training to make our own stores on the below marketplace Commerce stores. 

• ETSY
• AMAZON
• FLIPKART
• MEESHO 

E-mail Marketing

Email Marketing informs subscribers on your email list of new products, discounts, and other services. Email marketing is the process of using your audience to communicate your brand’s value to them and keep them engaged with your brand. It can also generate soft sales for your business.

Type of email marketing –

1. Newsletter emails.
2. Lead nurturing emails.
3. Promotional emails.
4. Milestone emails.
5. Survey emails.

Some Premium and Free Tools for Email Marketing-

1. SendinBlue
2. Drip
3. Active Campaigns
4. Convertkit
5. AWeber
6. GetRaesponse
7. Mailchimp

WhatsApp Marketing

What is WhatsApp Marketing? WhatsApp marketing is a way to promote your products/services and connect with your audience through the popular messenger app “WhatsApp”. We regularly use WhatsApp to communicate with our friends and family. Similarly, we also use WhatsApp to stay connected with our customers, update them about our business, and keep in touch with them.

YouTube

In YouTube marketing or video marketing, online marketing is done by advertising videos on YouTube through Google Ads or paid promotion, etc. In this way, the work of making your products or brands accessible to more and more people is done in YouTube marketing.

• What is YouTube marketing?
• What strategy is required for YouTube marketing?
• What are the benefits of YouTube marketing?
• How do I grow my tuber channel?

Affiliate Marketing

Affiliate Marketing a marketing approach in which a business is awarded for a visitor or customer resulting from the marketing efforts of one or more affiliate partners.

In affiliate marketing, there are many big companies that provide affiliate platforms and generate a link to any of their products on that platform, which you have to copy and promote by sharing on your blog or website so that the customer can buy it. The marketer gets his commission by buying the customer’s product.

Freelance

A freelance digital marketer accepts assignments from any company, which can include anything from writing blog posts to off-site SEO adjustments. Some freelancers look after the overall digital marketing strategy of the company, while some only accept individual assignments. 

Live Project Based Training

The course consists of practical assignments along with the theory for each tool of Digital Marketing to experience the working of every tool in a better way.

Our Advanced Digital Marketing Course is totally based on live assignments and projects. We trained students/professionals on real-time case studies with advanced digital marketing techniques.

Upgrade your marketing skills with our Digital Marketing Training course at the Digital Computer Classes. Start your journey to digital marketing success and get 100% placement guarantee.

“Don’t find customers for your products or services. Find the right Digital Marketing Mentor – Krishna Choudhary”