Google Search Console

On the other hand, Google Search Console or known commonly as Webmaster Tool is a service by Google which is helpful in carrying and managing a website in Google Search. It has a set of tools and reports that give a description of how Google rates a site, therefore helping the users to improve their page ranking.
Since identifying a site’s search presence is one of its key roles, the tool analyzes its search traffic, as well as the data on queries, clicks, impressions, and average position. A user can determine which of the keywords is popular for a site and know their site’s performance in the search engine results. This data is vital for review and optimization of the SEO tactics and enhancing of the content significance.
It also provides options for the sitemaps submission and URLs to the crawl, allowing a site to be indexed by Google. Also, it informs users on indexing problems, security matters and manual actions that may lead to reduced visibility of a site.

The google Search Console has a feature for reporting mobile usability, thus assists the user to have a check whether their site is mobile-friendly and whether it complies with the google mobile-first indexing. It also supports monitoring backlinks which are very important since one can measure the authority of the site.
All in all, Google Search Console is a must-have tool for those who interested in improving their site’s visibility, its ranking on Google, and its performance in general.

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