Course Duration, Info & Schedule
Search Engine Marketing (SEM) - An Introduction
Search Engine Marketing (SEM) is a powerful digital marketing strategy designed to increase the visibility of websites on search engine results pages (SERPs). By leveraging both paid advertising and organic search tactics, SEM helps businesses attract targeted traffic, drive conversions, and enhance brand recognition. Paid search campaigns, such as Pay-Per-Click (PPC) ads, allow businesses to bid on specific keywords, ensuring their ads appear prominently when potential customers search for related terms. This immediate visibility can significantly boost traffic and sales. Additionally, SEM encompasses search engine optimization (SEO) practices, which improve website content and structure to achieve higher organic rankings.
At Digital Computer Classes, we specialize in harnessing the power of SEM to propel your business forward. Our expert team combines strategic keyword research, compelling ad creation, and advanced SEO techniques to maximize your online presence. By choosing Digital Computer Classes, you gain access to tailored SEM campaigns that drive qualified traffic to your site, increase brand awareness, and ultimately, boost your bottom line. Whether you’re a small business looking to establish a foothold or an established company aiming for growth, our comprehensive SEM services are designed to meet your unique needs and deliver measurable results. Join us at Digital Computer Classes and let us help you achieve digital marketing success.
Course Modules
- Keyword Research
- Pay-Per-Click (PPC) Advertising
- Landing Page Optimization
- Bid Management
- Analytics and Reporting
- Increased Visibility
- Targeted Advertising
- Quick Results
- Measurable ROI
- Cost Control
- Google Ads
- Bing Ads
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC)
- Cost Per Click (CPC)
- Click-Through Rate (CTR)
- Identify Business Goals
- Understand Your Audience
- Brainstorm Initial Keywords
- Use Keyword Research Tools
- Analyze Competitors
- Define Campaign Goals and Budget
- Organize Campaigns by Themes or Products
- Create Ad Groups Based on Keyword Relevance
- Develop Targeted Ad Copy and Extensions
- Implement Tracking and Reporting Systems
- Understand Your Audience
- Craft a Compelling Headline
- Highlight Key Benefits and Features
- Include a Strong Call-to-Action (CTA)
- Utilize Ad Extensions
- Define Objectives and Hypotheses
- Select and Segment the Audience
- Design and Develop Variations
- Implement Tracking and Analytics
- Run the Test and Analyze Results
- Clear and Compelling Value Proposition
- Strong Call-to-Action (CTA)
- Relevant and High-Quality Visuals
- Social Proof and Trust Indicators
- User-Friendly Design and Navigation
- Set Clear and Measurable Goals
- Implement Tracking and Analytics
- Analyze Performance Data
- A/B Test Campaign Elements
- Optimize and Adjust Strategies
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Conversion Rate
- Quality Score
- Return on Ad Spend (ROAS)
- Product Feed Quality
- Campaign Structure
- Bid Management
- Negative Keywords
- Performance Analysis
- Mobile-Optimized Ads
- Location Targeting
- Appropriate Ad Networks
- Mobile-Specific KPIs
- Performance Tracking Across Devices
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Industry-Recognized Certificate
MSME & ISO Certified recognisation helps you to stand out in job market
Increase Employability
This increases employability and enhances their chances of securing desirable job opportunities.
Enhancing Career Oportunities
Students can gain an edge in the job market and enhances their career opportunities.
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Free Career Counselling & Guidance from Us For your Job We work with you, not for you. Although we have a great resources.
10+ Year Experienced Trainer
Get experienced in divergent Era with our professional & experience trainers and team member can provide you with valuable insights skill at Digital Computer Classes.
Get Free Intership
Gain practical experience through complimentary internship placements,providing you with valuable hands-on learning in real-world scenarios, essential for your career growth.
Work on Live Projects
Immerse yourself in live projects during your training experienced the gap between theory and practice.This practical implimentation boost your skills and confidence in your choosen field.
Hi-Tech Classrooms
Experience learning in air conditioning classrooms equipped with LED screen facility its enhancing your educational journey with a conducive environment that fosters concentration,innovation and collaboration.
Real-Time Doubt Solving Session
During sessions where instructors address your queries promptly,ensuring a doubtless learning experience. Clear doubts as they arise, maximizing your understanding and progress.
100% Placement Assistance
We have our own company and tied with 21 +partnership in jaipur we assure that you will get 100% placement in our All professional courses.
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