Website Planning

Website planning and analysis is the first step in the whole process of web development which determines its future success. This stage can take a lot of time because it requires wide research, correct planning, and analysis of all the variants to meet both the business goals and needs of website visitors. Website planning involves identifying appropriate aims and objectives of the business that would require the construction of the ‘website’; the common goals may include raising brand recognition, lead generation, or better customer experience. To successfully design a user-first website, it is crucial to properly define a target audience through the use of archetypical characters or personas, as well as identification of the users’ journey through a website.

Other than laying down goals, a detailed analysis of competitors’ websites offers much-needed information on aspects such as where the industry is, what is achievable, and where the business stands in relation to competitors. Structuring the website layout, content and links means that there is a rational and easy-to-understand sequence. Preceding this, the site and mobile views are optimized in terms of the layout, and other requirements like, responsiveness, SEO optimization, and page load speed are also addressed to improve performance and functionality.

Carrying out a content audit and recognizing the holes would assist businesses in abiding by their content consumers’ expectations and search engines. Finally, evolved design and features are resulted from usability testing and feedback. Conclusively, a systematic approach to website planning and analysis provides a framework that is followed when implementing a website, thus enabling the brand message to get across, have relevance to the users, and encompass the business agenda.

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