Whatsapp Marketing

WhatsApp Marketing is a mobile marketing technique that uses the social application of WhatsApp to convey commercial information to the consumer. More than 2 billion people actively use this app, so if you are a business person, you will find this app incredibly helpful in your operations. Compared to other marketing techniques, this form of marketing is unique since it directly and specifically targets consumers which could make such relationships much more intimate. Such things as text messages, image messaging, videos, and voice messaging can be used by the business to send updates, offers, and support.

Furthermore, interesting and effective is a status option on WhatsApp: boasting and directly notifying users about a brand’s activities, which then disappear in 24 hours. Secure mode interactions are evident in the platform, hence building the much-needed trust with the customers. Thus, the use of WhatsApp in the marketing communication systems of organizations enables the generation of higher open and response rates than those of conventional promotional platforms, increasing the level of customer satisfaction and, consequently, customer loyalty.

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